Fashion Week NYC 2022, Nike had just released their new Nike x Jacquemus tennis collection which sold out instantly online and has continued to be a collection that has been sold out everywhere.

To encourage the success and expansion of this brand/designer combination, over 80 influencers were invited to scoop up their collection at a private fitting hosted by Nike.

The vision was to bring the campaign to life by recreating the “Tennis Court” concept created in the salt flats of Camargue, France, which is where the collection was photographed. The challenge would be to recreate the feeling of the salt flats with the iconic salt inlay tennis court lines while combining the Nike minimalist style in the privacy of a pop-up luxury gifting lounge. And so, location would be key.

The resolve for this challenge would ultimately find itself at a loft in downtown Los Angeles. The loft offered a unique textured wall/floor finish that was combined with large mounds of salt, a custom display with scenic pieces and of course, the exceptional collection.

While enjoying the epic city view and Dj Vibes, patrons would then go onto delight in the unique menu and cocktail offerings of Salt Laid Oysters, Mascarpone, Bavarian Pink Smoked Trout, Roe Caviar and Pink Champagne-ritas which all tied into the salt theme beautifully.

Nike was beyond thrilled with the outcome of this Luxury gifting suite for their partners and it was just in time to grace the red carpet for Fashion week.