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An Experiential Producer
Based in LA—————.
The Vardo Agency is a female-owned event production and consulting agency specializing in diverse event formats, from large scale live shows to customized brand activations and immersive entertainment.
Our talented team of designers develops specialized services and creative concepts, providing comprehensive event solutions from concept to flawless execution.
With a focus on tailored and engaging experiences, we employ experiential science to create memorable storytelling moments.
Whether you need strategic consulting for audience and brand engagement or event programming design and execution, we have the expertise to meet your needs.
Trusted by the biggest names in the business
Meet the Founder of Vardo
Charnelle Setser, the founder and CEO of The Vardo Agency, carries a remarkable family legacy in the fairground and trade industry. As the great-granddaughter of Orville Craft, creator of "Craft's 20 Big Shows" and the world's first traveling Ferris Wheel, Charnelle has inherited a rich heritage of showmanship.
With a diverse skill set in creative concepts, branding, finance, and production, she has achieved remarkable milestones, including show-calling for renowned shows such as the “ASCAP Awards”, “South by Southwest Immersive Art Park 2023”, “The World Boxing Championship”, and “The Bachelors Ball at Beverly Hilton”.
She has been acknowledged with a “Best In Show” award for her work with Belkin for “The Consumer Electronic Show” and AVEDA for “BeautyCon”. Charnelle has worked with and provided measurable metrics to brands and events such as Nike, Lexus, McDonalds, Rolling Stone, Spotify, MLB, Wells Fargo, Capitol Records, Fox, CMT, Pandora, and F1 Racing just to name a few.
Now leading a team at The Vardo Agency, Charnelle continues to deliver exceptional results for live events, trade shows and conferences. Fueled by her passion for creating unforgettable memories using the “science of experience” and leading a team that can be scaled for practically any event she consistently provides every client’s story in powerful and engaging ways. Charnelle provides full turnkey live event production including all facets needed from infancy, planning, and execution with the goal of increasing brand exposure, and most of all revenue.
Charnelle Setser
Founder/CEO/Executive Producer/Experiential Strategist
Vardo's Active Events
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Case Studies - Past Events
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Our Capabilities
Over the years Vardo's range in the events industry has become very diverse. The following list represents the full spectrum of Vardo's capabilities.
Event Design
- Creative Concept
- Venue Sourcing
- Site Design
- Talent Acquisition
- Marketing
- Promotion
- Staffing
- Event Management
Production
- Stage Design
- Engineering
- Audio Visuals
- 3D Video Mapping
- 3D Animation
- Lighting Design
- Live Stream
- Content Capture
Experiential
- Campaign Design
- Branding
- Marketing
- Data Capture
- Pop-up Shops
- Tradeshow Booths
- Social Media
- Sponsorship
Strategy
- Research
- Development
- Restructuring
- Partnerships
- Campaigning
- Re-branding
- Recruitment
- System Architecture
Meet the Vardo team
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.
Jake Potter
Producer
Jake Potter brings over 16 years of expertise in live event and show production management, consistently achieving high performance and meeting goals. With a proven track record of planning and executing high-profile events for renowned celebrities and clients, he has managed budgets exceeding $500,000 with finesse.
Known for his strong work ethic and motivation, Jake excels in creating impactful experiences. His objective is to forge partnerships with companies and non-profit organizations, leveraging his skills and industry insights to enhance brand visibility through internal and external events.
Committed to customer service, employee development, and continuous improvement, Jake is dedicated to helping organizations achieve their business objectives.
Known for his strong work ethic and motivation, Jake excels in creating impactful experiences. His objective is to forge partnerships with companies and non-profit organizations, leveraging his skills and industry insights to enhance brand visibility through internal and external events.
Committed to customer service, employee development, and continuous improvement, Jake is dedicated to helping organizations achieve their business objectives.
Graham Penniman
Executive Producer
Graham Penniman is a seasoned event producer, with a passion for creating memorable and engaging experiences for his clients. With a strong background in project management and a keen eye for detail, he skilled at bringing events to life from start to finish. He has a proven track record of success in the event industry, with a diverse portfolio of events ranging from corporate functions and product launches to festivals and concerts. His work on projects like “Pepsi Fire House” for the CMT Awards and “McDonalds BETX”produced significant revenue for his clients. he led the charge for clients seeking new opportunities to grow their brands and deliver meaningful content.
Notable past work includes Netflix, Spotify, Microsoft, Uber and YouTube and most recently the Senior Producer at Creative Creatures. he led the charge for clients seeking new opportunities to grow their brands and deliver meaningful content.
Graham has a Bachelor of Arts degree from the Nicholson School of Communications.
Notable past work includes Netflix, Spotify, Microsoft, Uber and YouTube and most recently the Senior Producer at Creative Creatures. he led the charge for clients seeking new opportunities to grow their brands and deliver meaningful content.
Graham has a Bachelor of Arts degree from the Nicholson School of Communications.
Jacyln Strong
Executive Producer
Jaclyn Strong is a seasoned Event Producer and Live Music Talent Booker with over 17 years in the live events and entertainment space having produced over 500+ shows.
Her additional areas of experience include business development, account management, sourcing, and recruitment. Her expertise lies in building teams and scaling operations in the financial services and technology sectors, resulting in revenue growth and client retention.
Jaclyn has a proven track record of driving operational excellence, implementing strategic initiatives, and optimizing performance metrics. With a background in executive production and creative representation, she has a unique ability to deliver high-quality hires in a timely manner.
Jacyln has a Bachelors in Art History from the University of California Los Angeles.
Her additional areas of experience include business development, account management, sourcing, and recruitment. Her expertise lies in building teams and scaling operations in the financial services and technology sectors, resulting in revenue growth and client retention.
Jaclyn has a proven track record of driving operational excellence, implementing strategic initiatives, and optimizing performance metrics. With a background in executive production and creative representation, she has a unique ability to deliver high-quality hires in a timely manner.
Jacyln has a Bachelors in Art History from the University of California Los Angeles.
Kelly Rita Parker
Producer
Kelly Rita Parker is a highly skilled Event Producer. Her most recent work as an Event Producer at NVE Experience Agency, where she worked on projects involving Seth McFarlane, Mayor Pete Buttigieg, Disney, and NBA 2K.
Her freelance experience as a Talent Relations Managerinvolved logistics and run of show for the “Billboard Women in Music Awards”,Kelly worked directly with high-profile personalities such as Michelle Obamaand Taylor Swift.
Kelly has also acted as Talent Relations Manager for Dirtybird Records, Production Coordinator at Living Color Events, and Production Lead at DoLab LLC.
Her freelance experience as a Talent Relations Managerinvolved logistics and run of show for the “Billboard Women in Music Awards”,Kelly worked directly with high-profile personalities such as Michelle Obamaand Taylor Swift.
Kelly has also acted as Talent Relations Manager for Dirtybird Records, Production Coordinator at Living Color Events, and Production Lead at DoLab LLC.
Charmaine Seers
Lead Scenic Decorator
Charmaine is our Lead Decorator and possesses an embodiment of style, design prowess, and an unwavering commitment to delivering unmatched value while maintaining budgetary considerations.
With a diverse background ranging from high fashion to the artistry of floral design, her vast wealth of knowledge and extensive resources serve as invaluable assets, contributing to our numerous triumphs in scenic design. Charmaine's remarkable floral design work on the AVEDA Booth and Beauty Con earned us the coveted "Best In Show” Award.
With a diverse background ranging from high fashion to the artistry of floral design, her vast wealth of knowledge and extensive resources serve as invaluable assets, contributing to our numerous triumphs in scenic design. Charmaine's remarkable floral design work on the AVEDA Booth and Beauty Con earned us the coveted "Best In Show” Award.
Elizabeth Setser
Lead Production Coordinator
Elizabeth is involved for all onsite management and operation’s needs, with a special emphasis on hospitality and asset management.Her remarkable adaptability, coupled with an unwavering commitment to efficiency, positions her as an invaluable asset to the team.
As the daughter of our esteemed founder, Charnelle Setser, Elizabeth has gained unparalleled insight into the multi-faceted world of event production, and has masterfully crafted her own unique approach to providing support to every event.
As the daughter of our esteemed founder, Charnelle Setser, Elizabeth has gained unparalleled insight into the multi-faceted world of event production, and has masterfully crafted her own unique approach to providing support to every event.
Mike Nedved
Art Director
Mike Nedved has over twenty years of experience as a Creative and Production Manager for a myriad of graphic arts and film productions. Many Fortune 500 companies have entrusted Mike to provide high-end digital and assets that have a great track record to captivate and engage their audience.
His leadership has been instrumental in the success of many significant events, including INC23 and XBOX creative deliverables. His contributions have ensured that these occasions have made a lasting impact on their respective brands, allowing them to connect with their audience in meaningful ways.
Mike’s expertise in color management, art production, and pre-media has provided incredible results for clients such as Disney, Sephora, Cinnabon, McDonalds, Jack In The Box, and Toyota just to name a few.
Mike has a Bachelor of Arts Degree from the University of Northern Iowa.
His leadership has been instrumental in the success of many significant events, including INC23 and XBOX creative deliverables. His contributions have ensured that these occasions have made a lasting impact on their respective brands, allowing them to connect with their audience in meaningful ways.
Mike’s expertise in color management, art production, and pre-media has provided incredible results for clients such as Disney, Sephora, Cinnabon, McDonalds, Jack In The Box, and Toyota just to name a few.
Mike has a Bachelor of Arts Degree from the University of Northern Iowa.
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